You promote your business on your page and social media handles, but the result is not as anticipated? Any content you post barely manages to get a few clicks and low involvement? Well, maybe this is because you are not yet into video marketing. With everything around us zooming at a greater speed than ever, videos have taken over text. It is now possible to create videos in seconds and post them frequently, thereby reducing the effort and time taken to read and assimilate text content. With numerous automated video creation tools available in the free market today, videos are reigning over the digital world.

Short videos have received 95% more views as compared to text or visuals. Faster and shorter content is reaching the audience faster than paragraphs of text. Fast and crisp video content is the only tool to bring about explosive results! As per a recent survey, 55% of the viewers watch a video until the end, which might not be true in case of text content. And it is also noted that videos get about 1200% more reposts than text or visuals – thereby creating a brand recognition and increasing the organic coverage.

Video marketing is the means of utilizing visuals and narration/text and converting them into an exciting presentation. This strategy includes an animation, graphics or a short live-action in order to simplify the message to be conveyed. Video marketing can be of many types – explainer videos when you wish to raise awareness about your brand, testimonial videos to influence the purchase of a product or a basic information sharing video on the how’s and why’s of a product. Simply put, there is a different type of video for every stage of the marketing funnel, which you can leverage to your advantage.

Videos are incredibly loved by all target audience and what better way to increase your revenue and thereby your ROI when you can use video marketing to your advantage. If you are still skeptical, here are the top reasons why videos can prove to an excellent addition to your marketing strategy:

  • Videos are the most beloved – As pointed above, the reach for videos is far more than any other form of marketing. According to Oberlo, 55% of users wish to see more videos from brands as compared to other forms of strategies. If this isn’t enough to convince you, take the case of YouTube – we dare you to point out to one person who hasn’t heard of this. This video sharing platform has grown rapidly and has over two billion active users. Whether you are looking to advertise your product or drive brand engagement, videos are the best way forward. Videos are indeed at the top of the marketing campaign strategy!
  • Video content is versatile – Different video styles can serve various marketing purposes. It is easy to adjust a video to a specific business need and market them successfully. Video marketing has been proven to reach out to a broader demographic, thereby catering to a wide audience. 43% of marketers have reported that using videos has reduced the number of customer enquiries and after sales service calls, which goes on to show their ease of understanding. And lastly, personalized videos offer an excellent strategy to build rapport and generate loyalty towards your brand.
  • Videos can go viral – Videos have the power to captivate audience – we know of many adverts which have gone viral with a potential to make customers make the purchase. And haven’t we watched them over and over again – that is the power of video marketing. With a creative idea, make a video and climb the steps to stardom!

Apart from these advantages, video marketing also has the following benefits:

  • Increased traffic to the site – Short videos attract attention and an increased interest in the business. With engaging content and brisk videos, videos entertain customers and help create brand awareness
  • Increased sales – With increased traffic, there is a higher chance of conversion, which thereby improves sales. Creating a sales pitch and convincing the target audience is easier with videos, more so with personalized videos that humanize the effort. Businesses have reached about 11% conversion rates by using a call to action and a link to the product’s homepage in their videos.
  • Increased confidence – With short videos conveying the vision of a business to the audience, the brand becomes synonymous with the values and audience relate better to a product

Once you are clear on your goal, it is now time to optimize your videos to increase your ROI:

  • Define your goal – Decide on what your video aims to achieve – awareness, interest, decision making stage or awareness and work around this idea to create suitable content for each stage of the funnel. This helps reaching the right audience with minimal effort
  • Define your audience – Decide on your target audience and work towards reaching out the videos to them. This may be determined by demographics, age, online activities or their internet behaviors
  • Delve on user generated content – Concentrate on a customers’ pain points and addressing them. This way your brand will become synonymous with a solution to their problem and will garner attention of the customers

Videos are undoubtedly a crucial part of your marketing strategy and can help promote your brand effectively and build your brand image at a quicker pace. People love to watch them and tend to purchase products or services by watching an inspiring video. It is safe to say that videos are a definite yes to be included in your strategy to improve your ROI and maximize your profits.

With such amazing benefits of video content marketing, what is stopping you from creating videos? One small glitch is the bandwidth required for uploading and streaming these videos online. The speed and bandwidth requirements for video marketing is not always met and the poor connection in many places acts as a hindrance to play and watch videos. Such constraints have curbed marketing and digital promotions using videos to a minimum. For such inconveniences, bandwidth bonding acts as a savior. Internet aggregators help provide constant network connectivity even in places where the networks are weak!

So how can the internet aggregators help in providing constant network? Bandwidth bonding is the process of automatically detecting and connecting to networks by combining more than one network to offer optimum speed to the user. This is used when bandwidth is scarce and helps you stay connected always. At Zifilink, up-to 8 3G/4G connections can be combined to create a stable and high-speed connection. Using Zifilink’s portable, easy to carry and sustainable routers, stay connected on the go  with minimal setup!

Low speed internet and data should not stand in the way of promoting and creating a brand image for your business. High speed internet and connectivity at all times is a possibility now and this should be leveraged to your advantage by advertising using videos and conveying the right message to your target audience!