A life without internet has become unimaginable in today’s world. With internet becoming an integral part of life, uninterrupted internet is sought by everyone at all times. Wi-Fi has become a common scene everywhere we go – right from high speed Wi-Fi in office buildings to home Wi-Fi or at public places to connecting to Wi-Fi at friend’s place – we all seem to be hooked on to being online always. From browsing books to gain knowledge to reaching out to Google to authenticate facts, we just can’t live without internet right? And what happens if the internet speed is slow or even worse no network available at all? – a dreadful scenario especially for professionals wo require it to complete projects on time. That’s where broadband bonding and internet aggregators come to the rescue!

Today we have 3G, 4G and 5G internet being used for rapid streaming os videos on YouTube and or do Facebook Lives for professional or personal purposes. With people on the move, it is the internet and YouTube keeping people company. And with more people logging on to the same server, the bandwidth and loading time take a hit. Social media channels keep posting new content and streaming all the videos needs bandwidth. Is your home network well equipped to support this? So how do you ensure good internet connectivity at all times at all place, be connected to work even when travelling, remote work from home in today’s scenario is pretty common

Once upon a time, Radio was our foray into the outside world, while sitting at home. Then came the black and white Television, then the color TV. With the advent of the recent televisions, computers, laptops and Google, information is at your fingertip. You may wonder if video marketing is overrated and that the good old content in the form of text will still solve the purpose. But, did you know that:

  • By 2022, video marketing will make up for more than 82% of the digital marketing traffic
  • 81% of businesses have incorporated videos as a primary form of advertising and marketing their product
  • Emails with video links have an increased click rate of 300% as compared to those with lengthy texts and newsletters
  • 50% of users view a video about a product before visiting the store, thereby becoming potential customers
  • According to Bounce, conversion rates are increased by 80% while using videos to promote a business

While the importance of videos in your marketing strategy is evident, to make your brand visible and reach out to the right audience, what the future of video marketing holds for your business is beyond imagination. From bite sized videos to interactive video sessions – we have seen marketers leveraging this mode of marketing to their advantage. However, a few trends which will definitely work in your favor and you can make the most out of are:

  • Short and quick videos to gain traction – Viewers have a short attention span and tend to come out of long videos. 6-10-second videos has a much better reach and a better chance of complete viewing. Short videos that focus on the key features of a product thus piquing the customers’ interest will definitely garner more views and conversions.
  • AI videos for a personalized experience – A definite hit amongst customers is the AI driven hyper personalized marketing strategy, which is crafted to each individual customer’s identified needs and preferences. Marketers have started using AI to understand the customer’s preferences and create a relevant video in real-time, targeting the ideal customer base. With personalization at the core of its strategy, this is expected to drive more conversions.
  • Interactive videos for user experience – Interactive videos are more relatable and trackable, thereby accurately measuring and tracking the consumer’s path to understand their interests and where they exited the site to understand why they didn’t convert. Interactive videos are definitely a great way to take forward your businesses’ strategy and we will use more of them in the future.
  • Drone videos for the real experience – Quite different from augmented reality, drones videos are actual footages taken using drones and paint a real picture to the customers. Drone marketing can set you apart from your competitors and create a niche for yourself, also helping improve brand awareness by capturing the demonstration for your products and services in a real environment.
  • 360 degree videos – A video to virtually view in all directions – how cool is that! A 360-degree video is shot so that all perspectives are visible at the same time. This is done using an omnidirectional camera on a drone and will make its way into mainstream marketing in the future.

With such scope for efficiently improving productivity, as business owners, you cannot afford to lose a single minute without internet right? Success of a business depends on high speed internet and a robust network, could crash a whole system of 100s of people working in a premise. Simply put, what will we do without internet today?  If you haven’t yet heard of broadband bonding is one way to ease the bottleneck of connectivity issues. So what is this broadband bonding? Broadband bonding takes two or more separate internet connections and combines them together into a single and amazingly fast network. And the best part is that any type of connections can be combined together.

And how does this bonding work? This is made possible by internet aggregators which ensure connectivity by rerouting. Unlike the past where internet bonding required expensive and bulky routers, easy to carry and portable routers are now introduced which are capable of routing many connections together. With affordable pricing and easy to configure, trouble shooting a connectivity issue is now a child’s play. And even better, software based solutions which are downloadable as software; instead of purchasing hardware is now a common scenario. Such software or hardware helps rerouting internet activity to an available connection, until the lost connection comes back online.

At Zifilink, innovative products are designed to mitigate any connectivity issues by enabling the connecting of multiple dongles of same or different connections of various technologies to provide internet at an amplified speed. Compact sizing, easy to carry, supporting bonding LAN and Wi-Fi hotspots availability are just a few advantages of the routers, which are available in different combinations.

The future of video marketing lies in the innovation of technology and adapting to the recent trends and customers’ dynamics. With routers for bonding and other such products in the market, you never have to worry about having a reliable connection for streaming or uploading videos. Whether it is an important client meeting or a video call with friends, marketing your product using videos or watching one – reliable and high quality internet is always at your disposal!